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David "Doc" Searls (born July 29, 1947), co-author of ''The Cluetrain Manifesto'' and author of ''The Intention Economy: When Customers Take Charge'', is an American journalist, columnist, and a widely read blogger, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006–2010) of the Berkman Center for Internet & Society at Harvard University. ==Overview== A longtime advocate for open-source software, Searls has been involved with ''Linux Journal'' since it began publishing in 1994. He became a Contributing Editor in 1996 and has been Senior Editor since 1999. His column "Linux for Suits" ran until 2007, and was followed by "EOF" inside each issue's back cover. His work with ''Linux Journal'', and as an advocate of free software and open source, earned him a Google-O'Reilly Open Source Award for Best Communicator in 2005. His byline has also appeared in many other publications, including ''OMNI'', ''Wired'', ''PC Magazine'', ''The Standard'', ''The Sun Magazine'', ''Upside'', ''Release 1.0'' and ''The Globe & Mail''. In early 1999 Searls joined Christopher Locke, David Weinberger and Rick Levine in writing ''The Cluetrain Manifesto'', an iconoclastic website that was followed in January 2000 by the book with the same title. The book became a business bestseller and was published in nine languages. A 10th Anniversary edition came out in June 2009. Among Searls' contributions to the Manifesto was its first thesis, "Markets are conversations" – which is also the title of the ''Cluetrain'' chapter he co-wrote with David Weinberger. Weinberger and Searls co-wrote "(World of Ends: What the Internet Is and How to Stop Mistaking It for Something Else )". Searls has also been a well-known blogger since October 1999, when he started blogging with help from his friend Dave Winer. In an Online Journalism Review article, J.D. Lasica calls Searls "one of the deep thinkers in the blog movement."〔(Weblogs: A New Source of News ), by J.D. Lasica, 2002-04-18, Online Journalism Review〕 In ''The World is Flat'', Thomas L. Friedman calls Searls "one of the most respected technology writers in America."〔(The World is Flat ), by Thomas L. Friedman〕 Searls' two academic fellowships both began in 2006. At the Berkman Center for Internet & Society he leads ProjectVRM, which guides independent software development communities working on Vendor Relationship Management (VRM). The purpose of VRM is to equip individuals with tools that provide both independence from vendor "lock-in" and better means for engaging with vendors. VRM tools and methods also help individuals engage with government and other non-commercial organizations. At the Center for Information Technology and Society (CITS) at the University of California, Santa Barbara, Searls is studying both the nature of infrastructure and of the Internet as a form of infrastructure. In April 2012, his book ''The Intention Economy: When Customers Take Charge'' was published. Searls coined the term in an article for ''Linux Journal''. He wrote: "The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Doc Searls」の詳細全文を読む スポンサード リンク
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